Our Story

Abahna is a British luxury brand dedicated to making the ritual of our daily bath or shower a special experience. Founded and run by Ed and Claire Croft, Abahna is a family run business and together the couple are passionate about sourcing natural ingredients and creating products that enhance your mood. From nourishing bath oils to subtle home fragrances, with elegant packaging and thoughtful touches, Abahna brings a little much needed, luxurious pampering into our busy lives.

Claire Croft explains: “For me the bathroom is the most important living space in the house, it’s where Abahna took shape in my mind. I am constantly inspired by the history of bathing through different countries and cultures and how we can use these rituals to bring a sense of luxury and pleasure into our busy, modern lives.”

Abahna strives to be a natural, simple and effective brand, respecting skin as well as nature and the wider world. Product ingredients are taken from plants, flowers, herbs and fruits. Base oils are of vegetable and plant origin rather than mineral oils and paraffin and where possible, organic ingredients such as New Zealand wild flower honey and aloe vera are used.  Refined formulations such as a triple milled soap, bath foam which envelopes you in rich bubbles and a deeply nourishing bath oil will create a bathing ritual that you will want to savour.

Aesthetics are central to lending a sense of ceremony to bath time and Abahna’s luxurious and stylish packaging makes it even more desirable. With etched glass bottles, beautiful signature designs and delightful details, Abahna proves that natural can be stylish. Unsurprisingly, the brand’s place in the British luxury goods market was secured in 2010 when Abahna won a prestigious Walpole Brand of Tomorrow Award.  

With four Abahna fragrances, we hope you will find one to match your mood. It only takes a minute but re-discovering the benefits of bathing will bring pleasure and relaxation for years to come...Abahna...let the ceremony begin.